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TRAINING
It looks intimidating if you’ve never tried it before. But turns out it’s super easy to use – and incredibly beneficial.
One of the most most functional and adaptable barbells
LIFESTYLE
Turns out, there may be a fountain of youth after all. But it’s not water. It’s iron.
It's time to squat heavy with no whip and extra grip.
It’s cuffing season (and not just for your glutes).
We asked a pro bodybuilder and coach to explain the benefits of the different cable attachments.
The King of Kettlebells shares why you should add kettlebells to your workout – and how to get the most out of them.
Let's put the “out” in workout.
This versatile piece of equipment is massively underrated. Here's why you will love it -- no matter your goals.
Product launch information, promotions, blogs, and REP news.
Store and more.
Designed. Tested. Proven.
Real talk, shaken—not stirred.
Lower body day, meet the RDL.
Tri harder.
Strength Through Love and Resilience