REP at HomeGymCon 2026: Everything That Went Down at Our Biggest Booth Yet

By: Matt Gavin
Updated On: Aug 05, 2026
Overhead view of people and equipment at the REP Fitness booth at HomeGymCon 2026

If you were in Louisville for HomeGymCon 2026, you already know that this year’s event was one for the books. As a Premium Sponsor since HomeGymCon’s very first year, we've watched it grow from a niche gathering into a large-scale event drawing 2,500 lifters, gym owners, trainers, and industry leaders.

This year, we had our biggest setup to date, complete with 3,000 square feet of new gear, equipment, and supplements. If you missed it, settle in, because we've got a lot to unpack.

Let's Wrap: The HomeGymCon 2026 Recap

First up: REP took home the Top HomeGymCon Contributor award, and we couldn't be more grateful to be recognized for all the hard work our team and partners put into making this event a success year after year.

"It was an honor winning the Top HomeGymCon Contributor award,” said REP co-founders Ryan and Shane McGrotty in an Instagram post. “As a supporter since day one, this community means a lot to us, and we are incredibly proud to be a part of it. We had so many great conversations among everyone attending and many of our competitors."

This year's space wasn't just a display, but a hub where you could interact with REP products, engage with our team, and share the experience with others.

Gear Galore

Our Garage Gym Build showcase led with the gear we're most fired up about.

At center stage was our new cardio lineup. The Strive™ Air Bike featuring VPR™ lets you adjust and dial in resistance instead of just pedaling harder, and the Strive™ Curved Treadmill is a self-powered runner with one of the heaviest sled resistance features on the market.

Read More: Strive™ Series Overview

Person walking backward on the Strive Curved Treadmill at HomeGymCon 2026 as others look on

Coming Soon: Articulating Arms

Launching soon, these new cable attachments give your rack more range by pivoting to hit angles fixed trolleys can't.

Inventor Series: REP® x Dialed Motion® Leg Developer Attachment

Our collaboration with Dialed Motion brings three movements — leg extensions, leg curls, and prone leg curls — to one attachment, with an optional pad if you want to do Preacher curls and triceps pushdowns.

Two people looking at the REP x Dialed Motion Leg Developer Preacher Pad attachment at HomeGymCon 2026

Tried-and-true favorites were also on the floor, including:

Fuel from Purist®

Purist® Nutrition gained a lot of foot traffic and had product samples and exclusive giveaways throughout the event, plus a sweepstakes with over 350 entries for a shot at a full year's supply of Purist® and a Strive™ Air Bike featuring VPR™. We'll be announcing the winners soon, so stay tuned.

Peach Mango was the fan-favorite flavor of the weekend and it's safe to say people are excited for the protein bars we've got in the pipeline. We also made new connections with local and national retailers. 

All the Apparel

We set up a full REP apparel shop on-site this year, and you all showed up for it, with nearly our entire inventory sold right off the floor.

Read more: What Makes REP Fitness Apparel the Best Gym Clothes & Workout Clothes of 2026?

The REP Deadlift Party

If you know, you know. Our Deadlift Party brought a live DJ, an emcee, food, drinks, giveaways, and an unforgettable atmosphere.

Person deadlifting in front of a REP-branded background at HomeGymCon 2026 as a crowd watches

Over 150 attendees came through, and more than 50 stepped up to pull. REP affiliate Mark Rosenberg — you may know him as @deadliestlift on Instagram — threw down the heaviest lift of the night at 765 pounds.

Big News: REP Announces Its Digital Strength Division

You may have seen the news, but we recently announced our new digital strength division because we believe you should have access to the same kind of data as high-performance training centers and elite athletes — no matter where you're at.

To build excitement for where we’re headed, Ryan and Shane shared exclusive details about what we have in store for connected fitness. Check out Ryan's chat with Joe Gray (@gray_matter_lifting) on Instagram for more.

Best of the Rest

As if that wasn't enough, other offerings that made this HomeGymCon one to remember included:

  • Daily coffee and happy hour to connect with fellow fitness nerds and home gym enthusiasts
  • A photo booth with foam weights and a custom REP backdrop (keep those posts coming!)
  • Exclusive REP giveaways, including limited-edition barbell coins, shaker cups, and Deadlift Party shirts
Person lifting a barbell with foam plates overhead in front of a REP-branded background at HomeGymCon 2026

Until Next Year

This is always one of our favorite weekends of the year. Thanks to everyone who stopped by the booth, tried our gear, pulled at the Deadlift Party, or just came through to say hi and ask questions. You're the reason we keep showing up, and we're already counting down to HomeGymCon 2027.

similar to this

REP Fitness Announces New Digital Strength Division

REP Fitness Announces New Digital Strength Division

Smart fitness, coming soon.

Jul 27, 2026 / Editorial Team
REP Launches the Strive™ Air Bike featuring VPR™, Setting a New Standard for Cardio Equipment

REP Launches the Strive™ Air Bike featuring VPR™, Setting a New Standard for Cardio Equipment

One bike accommodates easy recovery rides to all-out VO2 max workouts

Jun 30, 2026 / Editorial Team

NEWSLETTER SIGNUP

Product launch information, promotions, blogs, and REP news.