REP's 2024 Year in Review

As the calendar turns to the end of another incredible year, we at REP Fitness are reflecting on a truly transformative 2024. It’s been a year defined by growth, innovation, and a relentless commitment to delivering the best in home and commercial gym equipment. Here’s a look back at some of what we accomplished together this year. 

A Growing Team with a Shared Vision 

In 2024, our REP family grew to more than 200 employees. This milestone reflects our ongoing growth and dedication to serving our community of lifters, trainers, and fitness enthusiasts worldwide. Behind every product and innovation is a team passionate about helping you reach your fitness goals. 

Groundbreaking New Products 

This year saw the launch of several game-changing products, all designed to elevate your workout experience: 

• Ares™ 2.0 Cable Attachment: Building on the legacy of the original, the Ares™ 2.0 brings even greater functionality and refinement to your power rack. 
• REP x PÉPIN FAST Series Adjustable Dumbbells: These top-of-the-line adjustable dumbbells redefine versatility and durability with an all-metal construction and magnetic pop-pin adjustments. 
• Arcadia ® Max Functional Trainer: Taller, wider, and loaded with up to 270lbs per stack, it’s one of the heaviest-duty trainers on the market. 
• REP® x Kleva Built™ Attachments: A versatile bundle of cable machine accessories built for durability and creativity. 
• Purist ® protein bars: Delicious, clean-ingredient bars designed to fuel your workouts. 
• Apparel Line: The launch of REP’s apparel line combines comfort, style, and performance for gym-goers everywhere. 
• Adonis™ Cable Tower: Whether standalone or rack-mounted, this cable system brings unparalleled versatility to any gym. 
• Pegasus™ Attachment: Attach it to your 5000 Series power rack system for chest-supported rows, curls, flies, and more. 
• Hyperion™ Series 1: Pre-configured gym setups that blend modularity, functionality, and space efficiency. 
• Dumbbell Storage Cart: Designed for our adjustable dumbbells, with locking caster wheels for easy mobility. 
• New Flooring Options: Gray Fleck Puzzle Tiles, Commercial Flooring Rolls, Double-Sided Floor Tape, and Rubber Flooring Glue ensure your gym looks and performs at its best. 

Events and Community Engagement 

REP was on the ground at some of the biggest fitness events worldwide, including FIBO, IHRSA, Olympia, and Home Gym Con. These events allowed us to connect with our incredible community and showcase our latest innovations. 

Expanding Globally 

REP continued to expand internationally, offering direct-to-consumer services in Europe and partnering with distributors in Japan and Norway. 

New Partnerships 

We welcomed elite athletes like Nimai Delgado and Claire P. Thomas to the REP family and formed a game-changing partnership with F45 Training. 

Innovations and Initiatives 

We launched The Underworld for discounted fitness gear and introduced the Inventor Series to highlight cutting-edge design collaborations. 

Looking Ahead 

As 2024 closes, we’re filled with gratitude for our community and excitement for what’s to come. Here’s to another year of lifting stronger, innovating further, and building better together.